BioAnalyt GmbH

Client Overview: BioAnalyt is a Berlin-based biotech company revolutionizing food and nutrition testing through portable devices and data-driven tools.

Project Focus: BioAnalyt needed a complete marketing overhaul, from branding to content to match its cutting-edge technology and expand visibility in both industrial and institutional markets.

Approach: As Marketing & Communications Consultant, I led the transformation by:

• Redesigned and unified brand identity and guidelines

• Created research-backed content for blogs, whitepapers, and print materials

• Built and implemented a full-scale SEO and website strategy

• Launched targeted LinkedIn campaigns with clear CTA funnels

• Created science-informed visuals and narratives for social media

  
  

Impact:

• Elevated brand perception with a cohesive, modern identity

• Increased digital engagement across web and social platforms

• Established a structured, scalable communication roadmap for future growth

• 300% increase in social media engagement within 10 months

• 200% increase in website traffic through SEO strategy

• Content coverage on micronutrient testing, and global impact storytelling