MaDev GmbH

Client Overview: MaDev is a Berlin, Germany based company that is primarily involved in developing mental welness/ lifestyle app aimed at helping users maintain meaningful relationships, bringing science-backed wellness into the digital space.

Project: As an early-stage SaaS company with a vision rooted in behavioral and mental health and connection, MaDev needed a clear marketing approach to stand out in a saturated app market.

Approach: I provided marketing strategy and content creation for the product launch, with a wellness-meets-science angle:

• Developed a brand-aligned content strategy for Meta platforms (Facebook/Instagram)

• Created engaging image, video, and copy content designed around the neuroscience of connection and habit-building

• Supported the development of positioning language that emphasized mental wellness, social neuroscience, and routine-building

• Developed targeted adverts on social media platforms

• Crafted narratives emphasizing social neuroscience and the science of habit-building

  
  

Impact:

• 45% engagement rate on Meta posts during soft-launch

• Built early-stage brand awareness with neuroscience-informed content

• Helped position the app as a mission-driven product rooted in behavioral insights

• Contributed to a scalable framework for future community and content development